The High Cost of Bad Hires

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The High Cost of Bad Hires

Encourager-In-Chief: January 11th, 2022

How not to make a perfect first impression.

How fast do people form a first impression of your business? Try 7 seconds. What will people notice about your business in the first seven seconds? They will probably look over the parking lot or your website. What will they see? What will they think of it? Will they be impressed?

I was meeting my wife at the Lancaster Rehabilitation Hospital (a name you will become very familiar with throughout my 2022 blogs) where she was being admitted.

The first thing I noticed when I got there was that they had the front door locked during the middle of the day. That seemed ironic considering there were hardly any patients even in the place. In fact, during several of my strolls through the corridor, it was rare that I found three other patients in that wing besides my wife.

A flunky named Doreen prevented me from entering by shielding herself in the doorway. I told her I was there to meet my wife, Kim Romeo. She said that my wife had not been admitted yet and that I would have to wait for her to arrive. Then Doreen went back to her desk and the doors closed behind her.

After my wife’s ambulance pulled up in front of the hospital, I was able to enter the hospital with her and a pair of EMTs.

Later, I realized that the hospital was not getting paid directly from my wife and me, but rather from Aetna, our insurance carrier. However, whenever you are striving to make a great first impression, you cannot limit your behavior to the person footing the bill. You have to remember every person affiliated with the paying party.

For example, if you are a wedding planner and you treat the mother of the bride poorly on her daughter’s wedding day, except that the bad PR will be following you around throughout the entire attendance. That’s why it’s so important to make sure that everyone with whom you connect is treated with respect, kindness, and dignity.

Let me hear from you.


(This excerpt is taken from my seminar entitled How To Make A Perfect First Impression.) I encourage you to click here to register for my exclusive live Zoom register for my exclusive live Zoom How To Make A Perfect First Impression seminar on Thursday, January 27, 2022 from 9 AM to 12 noon Eastern Standard Time.

People will forget what you said and people will forget what you did, but they will never forget the way you made them feel.
- Maya Angelo

Let me hear from you!