Why Significance Is Better Than Success

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Why Significance Is Better Than Success

Encourager-In-Chief: February 24th, 2021

Helping yourself and those around you.

While preparing for a recent seminar, I did some tracking research — specifically on the results of networking. One year’s worth of networking yielded more than $19,000 worth of business for my company. That included 41 customers, 40 of whom I had never done business with before

I was delighted with those results but what was even more notable was that for every customer I picked up, I also made two introductions to two other people. What that meant was, every time I benefited from a new connection, in theory, at least, two other people should have also benefited from these efforts.

It’s important to remember the difference between selling and networking. Selling is all about getting additional business for yourself. Networking is about helping other people get business for themselves.

When you network, if you’ll spend at least as much of your time focused on getting business for the other people you’re meeting — regardless of whether or not you get any business out of the interaction — you’ll be benefiting the other people who come into contact with you. That means that they will not be looking at you as a business contact but, more likely, as a revenue stream.

You will be amazed at how much business you’ll find coming your way from people after you help them to land new business through your referrals. Remember that when you create revenue for yourself, it’s a sign of success. However, when you invest your time to create revenue for other people, you create significance. Ironically, the more significant role you play in the lives of others, the more they will return the favor and that also creates serendipity.

Let me hear from you.

Shallow men believe in luck or in circumstance. Strong men believe in cause and effect.
- Ralph Waldo Emerson

This excerpt is taken from the Striving for Significance seminar.I encourage you to register for this great event on Thursday March 11, 2021 at the Comfort Suites in Manheim, PA.

Striving for Significance

Striving for Significance


Let me hear from you!