Worthwhile Credo #5
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Worthwhile Credo #5
Thank your best customers today.
When was the last time you visited a business of which you are a customer and you received a sincere thank you? I’m not talking about at the end of the transaction, but rather a phone call from someone who works there telling you how much they appreciate having your business?
Isn’t it ironic how some of the simplest acts of kindness can go such a long way? Think about it: It only takes you a couple of moments of your time to dial someone and say, “I just couldn’t let another day go by without letting you know how valuable you are to me as a customer and as a person and I thank you for allowing me to enjoy my livelihood because you’ve continually made the decision to be my customer.”
How would you feel if you got that kind of phone call? What if it wasn’t a phone call? What if somebody took the time to write out a personal, hand-written thank you note to someone letting them know how much you appreciate them?
Ever since I started working in the state of Pennsylvania in 1990, I have received numerous thank you cards from people whom I’ve helped as a staffing specialist, a coach, and as a seminar presenter. In 1997, I left the first company for which I worked in this state and took the time to reread all of the thank you cards I received. I was overwhelmed with the continual message that ran through so many of those cards. It was, “thank you for believing in me.” I still have all of those cards to this day. In fact, I have a filing cabinet drawer filled with thank you cards that I’ve accumulated over the past 30 years because I cannot bring myself to get rid of any of them. They’re so meaningful.
Often, when I visit one of my clients’ offices after I sent them a thank you card, I notice it’s on display and usually all by itself. I can’t remember ever seeing someone with two different thank you cards from two different people on display at their office at the same time. Sometimes, my cards stay there for over a year.
The point is, when you take the time to let someone know that they are important and special to you and expect nothing else in return, people can feel your sincerity and will cherish that memory for a very long time. Try it and you’ll see what I mean.
Nobody cares how much you know until they know how much you care.- Teddy Roosevelt
Let me hear from you. This excerpt is taken from my How to Wow! seminar.I encourage you to view the How to Wow! video program at Dave Romeo Online University, which includes this lesson in much greater detail.