Welcome The Critics.
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Welcome The Critics.
You can always benefit from learning from them.
I was presenting one of the biggest seminars of my life. It took weeks to fill the room and close to a thousand phone calls as well. These events usually feature seminars which are brand-new and, therefore, subject to honing. I don’t really consider a seminar to be a classic until after it’s run five or more times and all the bugs have been be worked out.
As I was going through the seminar evaluations from the more than 50 people who attended, I came across one from a newcomer who indicated that he didn’t enjoy it. No problem. I always want to hear from everyone who’s invested in one of my seminars. Since it was his first time coming to a seminar, I called him the next day, along with all the rest of the first-timers, to thank him for coming and to ask him if he was completely satisfied with this time investment. He indicated that he wanted more content.
That particular seminar did not start on time, which he also mentioned. He also thought it would be a good idea if the people attending the seminar had an opportunity to share some of their solutions to dealing with the subject matter of that particular seminar. As I listen to his feedback, I didn’t find anything he said offensive. In fact, I agreed with most of his opinions. Not long after the seminar, we met in his office. I offered him a free seminar to make up for the one he didn’t like and agreed to do a presentation for his sales team on a topic that interested him.
If you’re going to ask people for their feedback, you have to be big enough to accept what they have to say. You can learn an awful lot about yourself, especially the first impression you are making. The best thing about going to his office was it allowed me the opportunity to learn more about him and discover how much we had in common — including his love of reading.
Best of all, as I read the rest of the seminar evaluations, I discover that many of the attendees love the seminar the way it was. One even commented about how perfect the seminar content was for where he was in his business. The lesson I came away with from that experience was that if you ask 50 different people their opinions, you’re likely to get 50 different responses. Listen to your critics and to your raving fans. There are lessons to learn from both.
A man convinced against his will is of the same opinion still.- Brian Tracy
This excerpt is taken from my Designing Your Destiny III: Reclaiming Your Destiny seminar.I encourage you to register for this seminar, this year’s Hall of Fame seminar, to be presented on Thursday, November 19, 2020 at the Eden Resort in Lancaster, PA and which covers this lesson in much greater detail.