Do you have a marketing plan for your business?

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Do you have a marketing plan for your business?

Encourager-In-Chief: January 29th, 2020

Do you know how to create one that works?

This week’s blog is written by my guest speaker, Steve Douglass, who will be presenting his seminar, “Creating A Marketing Plan That Works” on March 5, 2020 at the Comfort Suites in Manheim, PA.

You don’t have to own a business to need a marketing plan; you could be in sales or marketing, working for an existing company that you do not own and still need a marketing plan.It is my belief that a sales plan and a marketing plan should go together for small to medium sized businesses (SMB).Enterprise level organizations will have these as two separate functions, but according to a 2016 US Census Bureau survey, 99% of businesses in the U.S. are made up of small to medium sized companies (those with less than 500 employees).

Without a plan we can become guilty of “random acts of marketing” which only wastes money and distorts our view of marketing.How would you define marketing?The American Marketing Association defines marketing as “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”Usually a marketing plan is part of something larger like a business plan, but it also stands on its own.

Just like a GPS will guide you on your way to a destination, a marketing plan can guide you to meet your marketing and sales goals…but you have to look at it and follow it.If not, then you will be drawn to use whatever advertising medium looks and feels good to you.That’s what I mean by “random acts of marketing.”Whether it’s digital, online, TV, radio, billboard, or print, you need your advertising medium to be a part of your overall marketing plan and clearly thought-out and written-out beforehand.Using more than one advertising medium gives an increase in both brand awareness as well as current offerings.Which ones to use will depend on your research, analysis, goals, and budget contained in your written marketing plan.I like to include sales tactics as part of your marketing plan, because doing so puts “feet” to your marketing efforts.

I will go over all of this in much more detail and you will create a marketing plan that works in my presentation on March 5, 2020. Register for this valuable seminar right here on!

Creating a Marketing Plan That Works


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