Counting Down The 10 Biggest Credibility Mistakes - #3

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Counting Down The 10 Biggest Credibility Mistakes - #3

Encourager-In-Chief: November 14th, 2018

#3: Saying you will call and then you don’t.

In business, most people will take you at your word at the beginning of a relationship. If you tell somebody you’re going to call him or her, that person will expect you to call. If you fail to make the call, you have lost your credibility through your inaction. Even if you do everything you say you will again in the future, you’ve already placed a seed of doubt in the person’s mind—a reminder—that he or she can’t always count on you to do what you say you’re going to do.

I understand from time to time this could happen, but remember failing to call when you say you will is a self-inflicted wound. Phone service has never been as omnipresent as it is today. There is virtually nowhere you can go on earth without the ability to make a phone call. If you say you’re going to call, make sure you make the call when you say you will.

I remember a woman telling me she was going to give me a call the next day. The next day she didn’t call. She also didn’t call the day after that. I knew somebody who knew her and asked if he knew why she hadn’t called me. When the woman did call me back the day after that, she was very indignant. She said she didn’t call me back the first day because she didn’t have an answer for me yet. But what she failed to understand was that she lied to me.

It would have been better for her credibility to call me when she said she would call and say, “I don’t have an answer for you yet. I expect to have an answer by Friday but I’ll call you one way or the other.” If she called me on Friday and followed up, I would say she was a woman of her word. Instead, she just became somebody who never really impressed me and that I would put never myself in a situation to depend on her.

It doesn’t take much to lose your credibility; however, you do have some control over your reputation when it comes to returning phone calls when you say you will. Make this a consistent action and it will go a long way toward preserving your good name and your professional image.

You are only as good as your word.
- Famous business axiom

This excerpt is taken from my Focus, Follow Up, and Follow Through seminar.

Communication Excellence V: Focus, Follow Up, and Follow Through


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Moving Towards Mastery


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