Attention Owners: It’s Always Your Job!

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Attention Owners: It’s Always Your Job!

Encourager-In-Chief: August 23rd, 2017

Instill a sense of ownership in your staff.

Sometimes entrepreneurs go into a new business not realizing where their time is going to be spent. That’s easy enough to answer. Your time is going to go where ever it is needed: whatever and whenever the customer needs it.

Make no mistake about it, though. If you are starting your own business, your primary activity will be sales. If you started a new business to get out of sales, I apologize for bursting your bubble. The reality is, nothing happens until you make a sale.

Very few entrepreneurs open a business with an experienced sales force already in place. That duty almost invariably falls on the owner’s shoulders. That’s not necessarily a bad thing. After all, who could better explain your vision and the purpose of your business to prospective customers better than you?

This doesn’t prevent you from taking care of all of the other necessary duties involved with running a business including paying bills, advertising, customer service, keeping your insurance current, marketing, accounts receivable, invoicing, ordering supplies, interviewing job applicants, training staff, and fulfilling orders.

My point is everything is the owner’s job. As you add to staff, you’ll be able to share some of the duties and responsibilities. Be sure that you’re also sharing this mindset. If somebody is working for you, very few duties will be off-limits. Hire people who like the variety and may someday be interested in running their own business. Working with you will give them an opportunity to see firsthand what will be expected of them when they become business owners.

When you love to sell what you do as much as you enjoy doing it, you will be well on your way to being a successful entrepreneur.

The only thing more overrated than the joy of natural childbirth is running your own business.
- Unknown

This excerpt is taken from my Survive and Thrive in Your Own Business seminar.

Survive And Thrive In Your Own Business


I also encourage you to pre-order my Survive and Thrive in Your Own Business DVD coming out November 16, 2017.

Survive and Thrive in Your Own Business


Let me hear from you!