The 3 Musts of Successful Networking

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The 3 Musts of Successful Networking

Encourager-In-Chief: February 10th, 2016

Do you know the 3 musts of successful networking?

They’re as easy as 1, 2, 3.

Years ago I was asked to contribute to an article on networking for Lancaster Business 2 Business. The magazine said it was the most popular article they had ever published. As a result, they have now rerun it twice since it originally ran more than 10 years ago.

The republication of that article has brought me a second generation of customers--the children (who are now young adults) of customers who read the original article. You would think this information was so earth shattering that it couldn’t possibly be something simple enough to do by anyone who goes to a mixer. Let me dispel that myth:

#1: Bring business cards! I know you think I’m joking, but even to this day, I go to professional networking organizations, groups, and functions where even the president of the organization does not have a business card. I kid you not! Last year, I attended a marketing company’s open house that featured marketing seminars by specialists brought in from out of state to teach about successful marketing. I asked the presenter for one of her cards so I could speak with her. She didn’t have any on her! I gave her one of mine, so she could send me one of hers, but I never heard from her again.

#2: Learn how to shake hands. Don’t laugh! This isn’t taught in schools, and I’ve met no shortage of business “professionals” who obviously never learned this lesson. In case you are one of them, when you shake hands, the space between your thumb and your index finger should meet that same point on the other person’s right hand. Remember shaking hands is not breaking hands. Be firm, but not painful. Also, the handshake should not last as long as the mixer! Do it right with one shake and get it over with.

#3: Send a handwritten thank you card to every person you meet for the very first time. No, I’m not kidding. No, an email is not just as good. How many emails did you get in the last month? How many personalized handwritten thank you notes did you get in last month? If you seriously want to set yourself apart, do the simple little things that people remember and appreciate.

Simplicity is the ultimate sophistication.
- Leonardo da Vinci

This excerpt is taken from my Networking and Marketing Mastery I: Crafting Your Memorable Message seminar.

Networking And Marketing Mastery I: Crafting Your Memorable Message


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